The framework of the Journey Map can help you think through key moments for a person as he or she will experience your solution. Consider how they first becomes aware of the solution, how they make a decision to try it, what their first interaction and engagement is like, how they might become a repeat user, and how the solution might ultimately impact their life. As a user begins to benefit from your idea, how could they tell other people about it? A Journey Map should help you to visualize a person’s experience from beginning to end.
Short description
A Journey Map allows you to identify and strategise for key moments in the product, experience, or idea you are designing.
DOIT journey mapping


Target audience
Group size
1 - 5 people
Age group
Time frame
30 -120 min.